Welcome to Consultant Wire, a first of its kind newsletter powered by Propel where we give you confident answers to complex well-being questions your clients are asking.
You may never hear this question, but your clients are asking it all the time.
They want to know why their employees don’t participate even though they’ve done 20 email blasts, 3 flyer campaigns, and routinely show up on the intranet banners.
They may be wondering whether their offer is compelling enough or whether they need more incentive dollars to draw participation.
But they’re actually confounded about why the awareness campaigns they have been running aren’t getting through to employees.
It’s perfectly understandable. You would assume if someone were to hear about a great program, they would take action.
Unfortunately, this is rarely the case.
So, what is the solution?
Here’s a less than two-minute explanation of what’s happening:
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Unlike most things these days, this was handwritten by a human. If you have recommendations on what we should answer next, feel free to reply with your thoughts.